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There may not be a lot of regenerative brands out there right now, but if they come together, they can make a significantly huge impact. Anthony Corsaro has co-founded an ecosystem supporting these brands to empower their efforts and deliver actual environmental change in a world adversely impacted by the climate crisis. He joins Corinna Bellizzi to share how ReGen Brands takes a multifaceted approach to support brands that will bring the regenerative movement to greater heights. Anthony also shares how he became a regenerative agriculture evangelist after getting healed through naturopathic medicine.

 

About Anthony Corsaro

Care More Be Better | Anthony Corsaro | Regenerative Brands

Anthony Corsaro is an entrepreneur, investor, and regenerative agriculture evangelist whose mission is to help heal our people and planet through ventures that inspire the production and consumption of healthy, nutrient-dense foods.

Anthony is the Co-Founder and President of ReGen Brands and the ReGen Brands ecosystem including ReGen Brands Institute, ReGen Brands Coalition, and ReGen Brands Capital. This unprecedented, multifaceted approach to supporting brands that support regenerative agriculture holds the promise of advancing the entire regenerative movement.

 

 

Guest LinkedIn: https://www.linkedin.com/in/anthonycorsaro

Guest Website:

https://regen-brands.com

https://regen-brands.com/coalition

 

Show Notes:

Regenerative Agriculture And Commercialization - 03:02

I wanted to first just hear from you. What got you involved in this aspect of our industry? Specifically working in the regenerative agriculture and commercialization aspect of that business?

Institute And Coalition - 07:17

But also in listening, I think it was episode, 82 of your podcast, region that you share that you are only allowing in a set number of companies at this early phase and your trade organization.

Crops To Look Out For - 13:34

I wonder if there's any particular crops that you're excited about or ingredients that might perhaps be considered more commodities, but that people could look for in packaged products on the shelf or pastas or something along those lines, just as a good examples.

Scaling Regenerative Products - 16:06

What do we know when? these products are truly scalable, and You know, is there some way to really be sure that what we're looking at is a region of product?

Notable Brands - 21:53

Now, you have it mentioned, any of the 31 partners and I know that might be asking you to choose also your favorite child.

Facilitating Growth Within The Ecosystem – 23:51

How do you host anything? Like let's say think tanks within your base of brands that you're focused on that can cross collaborate or support? One another's growth in this regenerative space.

Favorite Podcast Episodes - 27:33

I'm very curious to see if you could share an episode of your podcast, perhaps your favorite one or a favorite one. So yeah. You don't like to choose your favorite baby.

Closing Thoughts - 30:40

Thank you so much for joining me today.

Episode Wrap-up - 34:40

To find out more about Anthony Corsaro and regen Brands. I encourage you to visit the blog page for this episode.

 

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Empowering Regenerative Brands With Anthony Corsaro

As we prepare to kick off this episode, I want to inform all of you that I’m going to be taking a brief break for the holidays. I’m going in for surgery to repair my ankle and my foot, and it will make hosting a show a bit difficult for a while. While we may be taking a break, my plan is to come back and offer you some audio-only versions of episodes when perhaps I’m not at my visual best, and also some past episode snippets that are as critical to review as before.

With 217 episodes out in the world as of now, it’s important that we sometimes revisit those earlier conversations with incredible guests, including features with people like Paul Hawken, who wrote ReGeneration: Ending the Climate Crisis in One Generation, or my conversation with John Roulac about regeneration as it relates to soil health.

We are going to learn more about creating, maintaining, consuming, and truly engaging with regenerative brands. Joining me for this discussion is Anthony Corsaro. He’s a regenerative agricultural evangelist whose mission is to help heal our planet and people as well through ventures that inspire the production and consumption of healthy, nutrient-dense foods. Anthony is a Co-founder and President of ReGen Brands and the ReGen Brands ecosystem, which includes ReGen Brands Institute, ReGen Brands Coalition, and ReGen Brands Capital. This unprecedented, multifaceted approach to supporting brands that support regenerative agriculture holds the promise of advancing this entire field and the regenerative movement. With that, let me welcome him to the stage. Anthony, welcome to the show.

Thank you so much for having me. I’m excited to be here.

Regenerative Agriculture And Commercialization

You’ll be my final episode before I go on a little hiatus for the holidays, but I’m excited about this conversation. I wanted to first hear from you. What got you involved in this aspect of our industry? Specifically, working in the regenerative agriculture and commercialization aspect of that business?

It’s a long story, but I will do my best to make a concise but engaging version of it. My family has been in the food industry for the last 100 years. My grandfather was an orphan, second-generation Italian-American, who started selling produce as a way to make ends meet and have an economic livelihood. Dads, uncles, cousins, brothers, and sisters, all worked to make that original wholesale produce position into a regional fresh produce distribution leader in the Midwest.

I worked there as a kid growing up. I worked there as a young adult and young professional, and in the midst of that time, when I was running sales and marketing for that business. I was coming to grips with an autoimmune disease that I had for about a decade up to that point. While the world at large was dealing with the health crisis of COVID, I was dealing with one of my own.

I decided to take some time away to deal with it for the first time as the total focal point of my life, and I found naturopathic medicine, food as medicine, and ultimately regenerative agriculture. Food was a big part of my healing journey and getting to the point now where I don't have symptoms at all anymore. I became captivated by it. I became insatiably curious about it, and I became an evangelist. I wanted to try and spread the word about it so that people didn’t have to deal with the things that I had dealt with, and even much worse things that other people had dealt with.

When I got into the regenerative space, I did a few different entrepreneurial things. I did some investing, and I had one full-time role with an organization by the name of ReGenerative Food Systems Investment. That role allowed me to canvas the space, create a lot of connections, and understand what was happening on the capital side. What I found was that in all of the conversations about capital allocation that I was seeing, there was very little attention on brands and specifically on demand creation in general.

In the conversations about capital allocation, there has been very little attention on regenerative brands.

We were doing a great job talking about farmers, farmland, and practice adoption which, yes, I understand, that’s the whole point but we weren’t working to find solutions or support or build them down to the consumer, which I feel is an absolute necessity for this thing to work holistically and long-term. I started up a podcast of my own to explore that curiosity and try and create a home for discussions about regenerative brands with my partner, Kyle Krull. Long story short, that’s turned into this whole ReGen Brand’s ecosystem, over 2 or 3 years of work in the space.

I understand that you also have done that work transitioning to becoming a not-for-profit, a 501(c)(3), and a 501(c)(6) trade organization. Both are a lot of work, and I understand that when you go through the effort of building that 501(c)(6), you are committed to creating an industry at that point because this is like it’s a trade organization.

I never thought I would know as much about tax organizational law as I have learned in the past years, but it’s been a fun learning curve. We saw that the unique problems this community had were best suited to having a 501(c)(3) nonprofit and 501(c)(6) nonprofit, both standing side by side and doing similar but separate work. It’s a lot, but we are hungry to help.

Institute And Coalition

Also one of our friends, I interviewed Ali Cox, who works at the intersection of farmers, helping them get their messaging dialed from that regenerative perspective and truly helping them to realize all of the benefits of their work in this branding sphere by creating something that is a brand’s ecosystem. You are supporting this effort for multiple companies, but also, in reading, it was Episode 82 of your show, ReGen, that you shared that you are only allowing in a set number of companies at this early phase, and your trade organization is that your brand ecosystem or as a whole, or is that within the trade organization? I didn’t quite understand that. I was hoping you could clarify these two things and how they are interfacing with companies in our industry. If you wanted to give an example or two of those companies, that would be helpful as well.

The Institute is the 501(c)(3), and the Institute is for everyone is what I would call that. There’s very little limitation on the content that we will cover, the brands we will profile, or the resources we will share. It’s designed to be open source and accessible to everyone. The best example to show is that we have had 80-plus brands on the podcast at this point. Not all 80 brands are members of the coalition yet, but hopefully, they will be in the future. The Institute is designed to cover all things regenerative CPG, and then publish those insights, the data, that perspective, and the news through our podcast, newsletter, reports, and databases.

On the coalition side, it is a fee-for-service membership model, a classic trade association approach. The limitation when members came down to, “We didn’t want to bite off more than we could chew.” It’s a brand-new organization, and it’s all being run by the same people trying to run another brand-new system or organization. We wanted to be hyper-focused on building a small community that we could serve at a very high level.

We had to come up with some regenerative accreditation approach that solved for two things high integrity, but also being a place where we could unite various brands that have different types of claims, which has yet to be done in the industry. We have various certifications or different claims types, but no one has brought those folks together to work together for the common good.

What we decided to do there was that every brand that is a member of the coalition has to sell and produce at least one SKU with a third-party validated regenerative claim. Not necessarily fully third-party certified, but third-party validated. As in, someone outside of the organization has deemed their claim valid, and there are eight potential pathways of third-party validation seven being seven different third-party regenerative certifications, and then the eighth pathway being the Whole Foods Market region of assessment.

That one isn't necessarily certification that they have had to pay for, but they have had to provide documentation to showcase that they are producing something regenerative. I have spoken of this on the show before. Gabe Brown with his Regenified certification. Then you also have the Regenerative Organic certification, which is partnering with existing USDA organic or other organic certifiers to layer on this regenerative aspect.

Championing that certification are brands like Patagonia also, Dr. Bronner’s on the soap side, and they seem to be a bit at odds. I have heard, and I have read, the conflict between the two. Gabe Brown is very much coming from the perspective of we have 95% of farmers out there that are farming without doing so organically, and I want to bring them in and stage an approach to be able to move them in a more positive direction. That's the Regenified side, and then the ROC certification side is essentially saying, “That’s great, but you need to introduce a sixth stage, which is organic, and if you don’t do that, then you are shortsighted.”

I know I’m being overly general here, but you have said on your podcast platform that in this case, what you are doing by creating this trade organization as well, bringing all these people under the same front, and that they have been very welcoming in that respect, which hasn’t been my experience from the outside, watching these two factions interact. I was hoping you could comment on that and perhaps give us a little purview behind the scenes.

There’s a great deal of division, as you’ve mentioned, and you did a good job summarizing things. I will give you my perspective on the search and how they differ, and then maybe how it relates to how we see the brands wanting to interact and interact. I want to add that Savory has landed a market program. Regenerative Organic Certified, Regenified, and Land to Market are clearly the three market leaders. There are four others that we support via membership in the coalition.

How I see that ROC is organic plus Regen. Land to Market is ruminant, animal-based in grazing-based supply chains and the related leaders in that. I see Regenified playing a very key role in the transition in terms of they are focused on commodities, commodity supply chains, and heavily conventional or conventional-plus farmers.

To make that for the late public. The corn, the soy, and the mass-produced crops. Is that correct?

Yeah. They are doing a bunch of food-based crops as well, but they are the group with the team and the experience to bring some of those least regenerative supply chains in commodities into a more regenerative or most regenerative standpoint, for sure.

Crops To Look Out For

That helps to clarify it as well, but there are some politics behind the scenes. There's some truth to each side of this. I had Tim Crews, and we talked about certain upcoming crops that have much longer rootstocks as an if, for example. That could potentially replace traditional wheat because they are not annual, they are perennial. We therefore would not have to plow as much and things along these lines. I wonder if there are any particular crops that you are excited about or ingredients that might perhaps be considered more commodities, but that people could look for in packaged products on the shelf, or pasta, or something along those lines, as good examples.

You are asking me to pick a child here, which is always a little bit difficult.

I will say I'm very excited about the continued commercialization of Kernza, which is a perennial, long-rooted grain that could be a massive improvement over some of the annual options. One group of crops that is not heavily fully commercialized to the point that it could be, but I'm keen to see explored over the next decade-plus, is Midwestern agroforestry tree crops.

Aronia berries, elderberries, hazelnuts, and chestnuts. We are going to see a huge resurgence and/or emergence of those. We have to figure out, as a community, how to get them into more brands and products that are easily accessible and highly consumable not just elderberry syrup. Those things are a major game changer in the ecology of the Midwest and returning that to more of a perennial savannah-type landscape, and I'm excited about people working on trying to bring that through the commercial process through CPG.

A lot of what you do being on the CPG side is working with brands that have packaged goods on the shelf. You mentioned having brands have at least one Regenerative Organic Certified or Regen. It could be any number of methods of those seven that you mentioned including Whole Foods. I have seen and this is something I found a little surprising, at Costco, a very large bag of cacao powder, that was regenerative certified for only $20.

Scaling Regenerative Products

I see this because I have been buying 100% cacao powder for a long time, and I almost never find a reasonably sized bag, let’s say 10 ounces for $20. I was immediately both curious and suspicious of this product on the market, being sold in something that was at least 1 pound and $20. I think it was a 2-pound bag marketed as Regenerative Organic Certified. What do we know when these products are truly scalable, and is there some way to be sure that what we are looking at is a regenerative product?

It’s the $1 million question. I have a lot more faith in the people that we choose to work with and support on that front that have some existing third-party validation. Then I do in a lot of the big multinationals that are advancing these large regenerative agendas or making these statements, but they are developing their scorecards. They’re not being accountable to any metrics, there’s no third-party accountability.

Things that carry one of the third-party certs that have cemented themselves in the natural channel, I am usually of great confidence are truly regenerative. The scalability of supply chains and various products is case-by-case. It's hard to give a hard and fast rule there, but I will say there are already a lot of regenerative supply chains in commodities like cacao from those global south agroforestry systems where there's already a large organic or regenerative organic supply chain that already exists, but you've never seen it with a label on it.

The scalability of supply chains is a case-by-case basis. It is hard to give a hard and fast rule here.

I do think there's some existing scale of supply in those commodities as well. What I'm interested to see is we are agnostic of where you source from, as long as it's regenerative domestic, or international. We have some cool emerging brands that have built regenerative at the core of their business, but they might only be $5 million to $10 million in revenue, and they are at the top or close to the top of exceeding the known regenerative supply that they can tap into. Where do they go in their $15 million, $20 million, and $25 million of revenue? There are a lot of smart people working on that. I'm hopeful, but it's a TBD wait-and-see at the moment.

I can think of one commodity that's been struggling of late, and that's the vanilla bean, for example. If somebody were to produce a regenerative organic vanilla bean, the season next year might not be able to bear that same certification. We see even this challenge arise if you're looking at something as simple as vegetarian capsules. Suddenly there's a global shortage of vegetarian capsules, and some brands have had to make the choice. Do I stay in vegetarian capsules with my herbal supplement, or do I shift to gelatin, or go out of stock for 3 or 4 months, which can be a killer for a business? The same sorts of pressures will find their way into this regenerative organic perspective, even with popularity rights. That's the nature of the beast.

There are a couple of things happening there that we see, and maybe don't support directly, but advocate for. That's existing large brands that are developing the supply like Dr. Bronner’s with some of that stuff in the global south, and then finding a way to help emerging brands plug into those supply chains. Add a decent cost of goods for their unit economics to then build a bigger base of support for offtake or smaller, more emerging brands doing the same thing, but at a smaller scale, in a more collaborative approach. Building it out together, where there's some reduced risk from an offtake perspective for the producer, but there's also a more predictable and increasing demand on the demand side as well.

We have spoken enough about some of the details behind the scenes. I'm curious to see where you see this business, this ecosystem of brands that you've created. Where do you see it going? How is this going to support and benefit the end user and the brands that we see? What do you see happening in the next year to five years?

When you are such a young thing, it's hard to put exact strategies to that. We try to ground everything in the north star of the problems we are trying to help people solve. We have great clarity and coherence to that after the amount of work we've put in with the brands to understand their needs. There are three buckets there. There are commercial needs, community needs, and financial needs. This has gone into the design of the ecosystem.

 

How do we solve them? I don't care. This is our first attempt at getting the ball rolling on that. I care that we do solve them. There are three bullets in each of those three buckets, but I will try to top-line it with commercials. The biggest need is how to increase the business ROI of doing this whole regenerative thing of sourcing regenerative. That's like increasing consumer awareness and demand for regenerative goods. It's making the supply chains make more sense. It's figuring out the certification. It's getting retailers better on board. There's this big bucket of commercial needs where we increase the ROI of being regenerative.

On the community side, there's no one bringing this group together until we do it now, trying to get clarity on these problems and having the brands take collective action and collaboration at scale to solve these problems together because we don't believe they can be solved individually. That's the biggest tenor of the community's needs.

On the financial side, regenerative brands are significantly underfunded, and we are approaching them with financial products and fund models and basically investment capital that is misaligned with their goals and misaligned with truly scaling the business and maintaining its regenerative integrity. We need to plug some holes in this sinking ship and help those people access maybe the urgent but misaligned capital while also building a new boat of a new type of investment into these brands, which is the work that we are going to take on with ReGen Brands Capital.

Notable Brands

You have it mentioned any of the 31 partners, and I know that might be asking you to choose your favorite child, but I do think it's helpful for people to know what types of brands are integrating here, especially as we might have people reading who are members of brands that are offered on the natural channel and also interested in this regenerative space.

We have a nice mix. We have some later-stage or very strong scale category leaders like Harmless Harvest, Kettle & Fire, Ancient Nutrition, and then we have a bunch of fun emerging brands like Alex's Ice Cream, Painterland Sisters, GoodSAM Foods and we also have some folks in between as well. We are hyper-focused on serving those initial 31 members, but we will be expanding membership in 2025. For anyone that has a third-party validated regenerative SKU, my email inbox is open for a conversation there for sure.

 

Might you say to brands that perhaps are doing a lot in the regenerative space but that might be critical to be showcased next to a company that might only have one regenerative SKU?

I would say it takes all of us. Those people have skin in the game at this point, and they have proven that they are putting their commercial efforts into at least one SKU, which may be a big part of their business, it may not be a big part of the business, but it's a part of their business. I will tell you, in our experience, a lot of the bigger brands that maybe don't have as many regenerative SKUs as some of the smaller brands, their intel, and their financial wherewithal are building some of the collective resources that we need to lift all the boats. We want to make sure those people are included, and we try and do everything at an SKU-based level because it reflects what's happening from a regenerative, native perspective there's a reason we designed membership, and we are trying to design programming around SKU-specific versus brand-specific because it looks very different based on the brand.

Facilitating Growth Within The Ecosystem

Do you host anything like think tanks within your base of brands that you are focused on that can cross-collaborate or support one another's growth in this regenerative space?

We are several months into programming, in which we are building the plane while we are flying it, but we are very happy with what we have accomplished in the first three months. The programming, in terms of virtual meetings, we do a couple of things. We do something called working forums, and we do something called town halls.

Working forums are monthly. There's one that's sales and marketing focused, and there's one that's option finance focused. Team members from various brands, we have 122 participants across all the programming, come together from those functions to work on individual brand needs and then collective brand needs as well in those sessions and then the town hall is a catch-all for everyone to come, and we talk about some regenerative topic. We do some other resource sharing, but all of our programming is designed. If you think about four concentric circles that are all inside of each other. The biggest one on the outside is the community, establishing this community.

The second biggest one is peer-to-peer resourcing, establishing the ability for these brands to help each other. The third one is a generalized commercial value like everything we do we want to have some commercial value. The fourth smallest circle is our greatest differentiator and the reason why we needed our trade association. What is the regen SKU value? What can we do as a staff for the brands, or what can we figure out how to spark in terms of collaboration among the brands to create that higher commercial ROI for those regenerative SKUs that they market and sell?

Are these sessions only offered to the 31 brands that are part of the trade organization or are they more broadly offered?

They are only offered to the coalition members right now.

When do you first see extending beyond these 31 to a broader set of brands?

We'd like to grow membership in 2025, probably Q1 or Q2. We onboarded this in August. I expect it to be sometime between January and August of 2025. If you think back to the four concentric circles, not every brand is always going to be interested in all of our various products that we will eventually give birth to. How long it's always one wrapped-up membership with a bunch of different things. I don't know versus it being like a productized, multifaceted membership that people pick and choose from, but we'll see. In 2025, we hope to expand, and a good goal for us would be to get above 50-plus member brands in 2025.

 

How many trade organizations are built with either a flat fee or a sliding scale for their fee schedule? How have you arranged it so far?

Sliding scale based on ReGen SKU revenue. That's another differentiator, as brands are paying based on their original revenue versus their entire brand revenue, to make it fair and to make it all come back to that specific differentiator we have about creating commercial value for the ReGen SKUs.

If I were to go to a ReGen Brand's website, would I see an assortment of the products that are offered by those 31 brands?

You wouldn't see an assortment of products. You'd have to go to Regen-Brands.com/Coalition, and you could see all the member logos, which could direct you to their website, which would have all their product information as well.

Favorite Podcast Episodes

I'm very curious to see if you could share an episode of your podcast, perhaps your favorite one. You don't like to choose your favorite baby.

That's another hard one. You are asking me some good questions. I am very cautious about self-promotion in terms of the episode that Kyle and I are on, but I do think it's a fun learning journey to go listen to those in succession and how our thought process has developed over the 2 or 3 years we have been building this thing and having these conversations.

It's like 0, 16, 45, 64, and 81. 81 is the episode that you reference where we talk about the new ecosystem launch what we are trying to do why we built it how we built it and all that stuff. From a brand perspective, that's hard. Some of the earliest ones were good, but Kyle and I were so new to hosting the podcast that I don't know if they got their full due.

You had already established your banter, but doing that with another guest is like deciding who's going to talk when and who's asking what question. That's all new.

That can be challenging sometimes, for sure. I will shout out the one that's coming out, which is Heidi Diestel from Diestel Family Ranch. They are an amazing turkey producer. They have a new Regenified certified turkey, and we are putting that outright by the holidays. Heidi is a wizard of all things turkey and has a cool perspective as a farmer and as a brand that produces very different SKUs with very different attributes and price points. They do the full game of I don’t want to call them the ones who have conventional, but it’s like they have a non-organic, organic, and regenerative, and they are all different. They do all of them. It’s a cool perspective, and all they do is turkey. They are experts at that commodity, and Heidi is a cool person that's fun to chat with. I will spotlight that one, which I believe is Episode 84.

It's been my pleasure to get to know you a little bit. I look forward to learning more with you about these regenerative brands as they continue down the pike. If there are particular companies that you think deserve a little more airtime, perhaps you should make the introduction to me as well. I care about this and the business with few products that are truly sustainable. When somebody is working to revolutionize a particular category and work to put the right focus on that particular product set, I'm always interested in telling that story.

We got plenty of those folks for you, so that's an easy one. I can do that.

Closing Thoughts

Thank you so much for joining me. I like to ask at the close of my episodes if there was a question that I haven't asked that perhaps you wish I had, you could ask and answer it, or if you had a closing thought that you wanted to share, you could share that as well.

I feel like in this sustainability space and the better-for-you, better-for-the-world space, it's always like, "Vote with your dollar." It's like, “Buy the products.” I don’t want to underscore the importance of that because it’s hugely important. It’s the most important thing. There's a reason why it’s always front and center, but I also want to stress to consumers out there, that there are two important ways that you can support brands that are under-discussed and underutilized sometimes. One is by going to the retailers that you shop at and asking for brands to be added to the assortment that you either buy online or you buy at a different store like helping brands get into new distribution.

In this sustainability space, you need to always vote with your dollars.

Two, not only purchasing the products but sharing them with others, sharing their content on social media, and providing specific product feedback to those brands. That is how they build community. That’s how they add households, and people underestimate the power that they have to help these businesses survive and thrive in those two ways. I would encourage people if they are passionate about a brand or a product, you can always do a couple of things to help, in addition to buying the products themselves.

Especially when a brand is new and starting, time for me to shout out ÖRLÖ Nutrition, your regenerative Omega-3s. I have been working on that particular project for several years. We are now starting to develop the natural marketplace and going after retail after spending several years working in the direct-to-consumer space.

I would say our processes are way beyond regenerative because I'm working to put everything in reusable packaging, printed with algae-based inks. All of the ingredients come from algae. That's photosynthetically grown using only green energy in Iceland. I call it my penance for my success in the Omega-3 fish oil space.

Going back and saying all those things that we said were sustainable for so long, which have now proven out to be like, “You have producers and fishers trying to push the industry to loosen their constraints because they aren't able to capture as much fish as they'd like.” What is sustainable anymore? Some of these systems are too overtaxed to truly be called that anymore, and so I have transitioned fully over to algae. I'm nearly vegan now. I still do some things that are here and there, like I love butter and cheese. I had a fondue party.

Get the nice stuff. They were grown organic and dairy. It tastes a lot better and it's divine. When you're going to do it, do it right. Every once and a while I have oysters that are farm-raised because they sequester carbon and they are very low input. It's a mindful use of resources but yes, something had to die for me to eat it. I'm not a purely ethical vegan.

I still think you're doing your part. That's a good report. You can give yourself some stars for that one.

We are not a part of ReGen. Maybe one day. We'll see. Thank you so much for joining me. This has been my absolute pleasure.

Right back at you. Thanks for having me.

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Episode Wrap-up

To find out more about Anthony Corsaro and ReGen Brands, I encourage you to visit the blog page for this episode. It includes the video version of this episode, complete transcripts, and links to the resources and past episodes we discussed, including the show that Anthony hosts. While you visit CircleB.co, please join our newsletter. Remember, for every new subscriber to our Circle, we are planting another tree through our partnership with Forest Planet and 1% for the Planet.

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